Privacy Policy

Effective date: 14 February 2026

1. Introduction

About Brikly

Brikly® (“Brikly”, “we”, “us”, or “our”) provides modular business-management tools designed for food and hospitality operators. Our platform helps cafés, bakeries, restaurants, and similar businesses manage costing, menus, inventory, staffing, and financial insights.

Data Controller

The data controller responsible for your personal data is Brikly Ltd, a company registered in England and Wales (Company Number: 16470298), with its registered office at Unit 2 Hunters Cake Company, Ventura Park, Carterton, United Kingdom, OX18 1AD.

Contact

For any privacy-related enquiries, please contact us at privacy@brik.ly.

Scope

This Privacy Policy applies to all personal data processed through our website at brik.ly, our web application at app.brik.ly, our Chrome browser extension, and any related services, APIs, or communications (collectively, the “Services”).

B2B Service

Brikly is a business-to-business (“B2B”) service. The primary users of our platform are business operators and their authorised staff. Where we refer to “you” or “your” in this policy, we mean the individual user or the business entity that has subscribed to our Services.

Controller vs Processor

When you use Brikly to manage your business data (recipes, ingredient costs, menu items, staff rotas, sales figures), you remain the data controller for that business information. Brikly acts as a data processor on your behalf, processing such data only in accordance with your instructions and this policy. For data we collect about you as a user of our Services (account information, usage data), we act as the data controller.

2. Data We Collect

Account Data

When you create an account or subscribe to our Services, we collect:

  • Full name
  • Email address
  • Business name and type
  • Password (stored in hashed form)
  • Billing information (processed by our payment provider; we do not store full card details)
  • POS provider preference
  • Accounting software preference

User Content

Data you input into the platform in the course of using our Services:

  • Recipes, ingredients, and associated costings
  • Menu items, categories, and pricing
  • Inventory records and stock counts
  • Staff information, rotas, and scheduling data
  • Financial data, profit-and-loss figures, and business metrics
  • Supplier information

POS Integration Data

If you connect a Point of Sale system, we receive sales transaction data, product catalogues, and related information as provided by your POS provider’s API. The specific data fields depend on your POS provider and the permissions you grant.

Accounting Integration Data

If you connect accounting software, we may receive chart-of-accounts data, invoice summaries, and related financial information as provided by your accounting provider’s API.

Technical Data

  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Referring URL
  • Pages visited and features used
  • Session duration and interaction patterns
  • Error logs and performance data

Cookie Data

We use cookies and similar technologies as described in the Cookies section below. This includes session identifiers, preference settings, and analytics identifiers.

Communications Data

If you contact us for support, provide feedback, or respond to surveys, we collect the content of those communications along with associated metadata (timestamps, email addresses).

Browser Extension Data

Our Chrome browser extension captures invoice and order data from supplier websites that you explicitly choose to process. The extension only activates on pages you direct it to and transmits captured data to your Brikly account. It does not monitor general browsing activity.

AI Processing Data

Certain features use artificial intelligence to assist with tasks such as invoice parsing, data extraction, and business insights. When you use AI-enhanced features, the relevant input data is processed by our AI models or third-party AI services as described in the Data Sharing section. We do not use your business data to train general-purpose AI models.

3. Legal Bases for Processing

We process your personal data on the following legal bases under UK GDPR:

Performance of a Contract

Processing necessary to provide and maintain the Services you have subscribed to, including account management, data storage, and feature delivery.

Legitimate Interests

Processing necessary for our legitimate business interests, provided these do not override your rights. This includes:

  • Improving and developing our Services
  • Generating aggregated, anonymised statistics about our user base and industry trends
  • Detecting and preventing fraud, abuse, or security incidents
  • Sending service-related communications

Consent

Where we rely on your consent, you may withdraw it at any time. We seek consent for:

  • Non-essential cookies and analytics tracking
  • Marketing communications
  • Optional data processing features you choose to enable

Legal Obligations

Processing necessary to comply with legal or regulatory requirements, such as tax record-keeping, responding to lawful data-access requests, or cooperating with law-enforcement authorities.

4. How We Use Your Data

Providing and Maintaining the Services

  • Creating and managing your account
  • Processing and storing your business data
  • Facilitating integrations with POS systems, accounting software, and supplier platforms
  • Providing AI-assisted features such as invoice parsing and data extraction
  • Processing payments and managing subscriptions
  • Delivering customer support

Improving Our Services

  • Understanding how users interact with our platform
  • Identifying bugs, performance issues, and areas for improvement
  • Developing new features and functionality
  • Conducting internal research and analysis

Aggregated Statistics

We create anonymised, aggregated statistics from user data to understand industry trends, benchmark performance, and improve our Services. See the Aggregated Statistics section below for full details.

Communications

  • Sending service-related notices (security alerts, billing updates, feature changes)
  • Responding to your enquiries and support requests
  • Sending marketing communications (only with your consent; you can opt out at any time)

Security and Fraud Prevention

  • Detecting and preventing unauthorised access, fraud, and abuse
  • Monitoring for security threats and vulnerabilities
  • Enforcing our Terms of Service

5. Aggregated Statistics

What We Create

We compile anonymised, aggregated statistical data (“Aggregated Statistics”) derived from the use of our Services. This may include industry benchmarks, average costings, common operational patterns, and trend analyses across our user base.

Anonymisation Process

All Aggregated Statistics are processed such that they cannot reasonably be used to identify any individual user or business. We remove, mask, or generalise personal identifiers before creating any aggregate datasets. Where datasets include fewer than five contributing businesses for any data point, we suppress that data point to prevent indirect identification.

Ownership

Aggregated Statistics are owned exclusively by Brikly. While your raw business data remains yours (as set out in our Terms of Service), the anonymised, aggregated insights derived from the collective use of our platform are our intellectual property.

Use of Aggregated Statistics

We may use Aggregated Statistics for:

  • Improving the Services and developing new features
  • Providing industry benchmarks and insights to users
  • Publishing industry reports, blog posts, or research
  • Marketing and promotional purposes
  • Sharing with third parties for research or commercial purposes

No Compensation

Your use of the Services constitutes your agreement that we may create and use Aggregated Statistics as described above, without any obligation to compensate you.

Survival

Our right to use Aggregated Statistics survives any termination or expiration of your account or subscription, as such data is anonymised and cannot be attributed to you.

Distinction from Personal Data

Aggregated Statistics are not personal data within the meaning of UK GDPR because they do not relate to an identified or identifiable individual. Your rights under data-protection law (including the right to erasure) apply to your personal data, not to Aggregated Statistics that have been properly anonymised.

6. Data Sharing

We do not sell your personal data. We share data only in the following circumstances:

Sub-processors

We use the following third-party service providers to operate and improve our Services:

ProviderPurposeLocation
SupabaseDatabase hosting and authenticationEU (Frankfurt)
VercelApplication hosting and deploymentGlobal CDN (US primary)
StripePayment processing and subscription managementUS / EU
PostHogProduct analytics (with consent)EU (Frankfurt)
Google (Gemini)AI-powered features (invoice parsing, data extraction)US
ResendTransactional and marketing email deliveryUS

Integrations

When you connect third-party services, data is shared with them as necessary to provide the integration:

Integration TypeData SharedDirection
POS Systems (e.g. Square, Lightspeed)Sales data, product cataloguesInbound
Accounting Software (e.g. Xero, QuickBooks)Chart of accounts, financial summariesBidirectional
Supplier Platforms (via Chrome Extension)Invoice and order dataInbound

Aggregated Data

We may share Aggregated Statistics (as defined above) with third parties. Such data is anonymised and cannot identify you or your business.

Legal Requirements

We may disclose your data if required to do so by law, regulation, legal process, or enforceable governmental request.

Business Transfers

In the event of a merger, acquisition, reorganisation, or sale of assets, your data may be transferred to the successor entity. We will notify you of any such change and any choices you may have regarding your data.

No Sale of Personal Data

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

7. International Data Transfers

Some of our sub-processors operate outside the United Kingdom. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:

  • Transfers to countries with an adequacy decision from the UK Secretary of State
  • Standard Contractual Clauses (UK International Data Transfer Agreement or UK Addendum to the EU SCCs)
  • Other appropriate safeguards as required by UK GDPR

8. Data Retention

We retain your data for the following periods:

Data TypeRetention PeriodBasis
Account dataDuration of account plus 30 daysContract
User content (business data)Duration of account plus 30 daysContract
Billing records7 years from transactionLegal obligation (tax)
Technical / analytics logs12 monthsLegitimate interest
Support correspondence3 years from resolutionLegitimate interest
Aggregated StatisticsIndefinite (anonymised)Not personal data

Upon account deletion, we will remove or anonymise your personal data within 30 days, except where retention is required by law or for the establishment, exercise, or defence of legal claims.

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of Access

You may request a copy of the personal data we hold about you. We will provide this within one month of receiving your request.

Right to Rectification

You may request correction of inaccurate or incomplete personal data. You can update most account information directly through your Brikly account settings.

Right to Erasure

You may request deletion of your personal data where there is no compelling reason for its continued processing. This right does not apply to Aggregated Statistics, which are anonymised.

Right to Restriction

You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest its accuracy.

Right to Data Portability

You may request your personal data in a structured, commonly used, machine-readable format. We provide data export functionality within the platform.

Right to Object

You may object to processing based on legitimate interests. We will cease such processing unless we demonstrate compelling legitimate grounds that override your interests.

Rights Related to Automated Decision-Making

We do not currently make solely automated decisions that produce legal or similarly significant effects on you. Our AI-assisted features are tools to aid your decision-making, not replace it.

Exercising Your Rights

To exercise any of these rights, please contact us at privacy@brik.ly. We will respond within one month. We may ask you to verify your identity before processing your request. There is no fee for exercising your rights, except where requests are manifestly unfounded or excessive.

Complaints

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to address your concerns before you contact the ICO, so please reach out to us first.

10. Cookies

Types of Cookies We Use

  • Essential cookies: Required for the site and application to function (authentication, security, load balancing). These cannot be disabled.
  • Analytics cookies: Help us understand how visitors interact with our site using PostHog. Only set with your consent.
  • Functional cookies: Remember your preferences, saved calculations, and interface settings. Only set with your consent.

Cookie Consent

When you first visit our site, we present a cookie banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time via the “Cookie settings” link in the footer.

Managing Cookies

In addition to our cookie preference controls, you can manage cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

Do Not Track

We respect Do Not Track (DNT) browser signals. If your browser sends a DNT signal, we will not load non-essential analytics or tracking scripts.

11. Security

Technical Measures

  • Encryption of data in transit (TLS 1.2+) and at rest
  • Secure authentication with hashed passwords and support for multi-factor authentication
  • Regular security assessments and dependency updates
  • Role-based access controls within the platform
  • Automated backups and disaster recovery procedures

Organisational Measures

  • Staff access to personal data is limited to those who need it for their role
  • Confidentiality obligations for all personnel
  • Regular review of security policies and procedures

Breach Notification

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay where required by law.

Your Responsibilities

You are responsible for maintaining the security of your account credentials, ensuring that access permissions within your Brikly account are appropriately configured, and notifying us promptly if you suspect any unauthorised access.

12. Children’s Privacy

Our Services are designed for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a person under 18, we will take steps to delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by email or through a prominent notice on our website. The “Effective date” at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

14. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@brik.ly
  • Post: Brikly Ltd, Unit 2 Hunters Cake Company, Ventura Park, Carterton, United Kingdom, OX18 1AD
  • Company Number: 16470298

Last updated: 14 February 2026